Using the right image file format can help you get a better image quality and reduce the file size. Big image files are one of the most common factors that cause slow page loading. You’ll find more useful information on this topic in a great guide on analyzing third-party performance by Kinsta. The Accelerated Mobile Pages technology allows faster content distribution on mobile devices. In practice, it means the content is served in a simpler, stripped-down version of your page on smartphones. If your hosting has a poor server response time, there’s little you can do with any further optimization.

Build Essential SEO Skills

Search engine optimization (SEO) is the art and science of getting pages to rank higher in search engines such as Google, Bing and Yahoo. Because search is one of the main ways in which people discover content online, ranking higher in search engines can lead to an increase in traffic to a website. Now it’s time to optimize each piece page on your site around a single keyword. If you’re first starting out, this keyword should be a long tail keyword. Develop SEO-friendly header tags, like your H1, H2s, H3s, and so on, by reviewing the top-ranking URLs for your target keyword to better understand its search intent.

Surfer SEO

• Duplicate content refers to blocks of content that are either completely identical or very similar to each other, across your own site or across different websites.
• SEO helps businesses rank higher for relevant searches, which not only increases visibility but also drives more qualified traffic to their websites.
• So, it’s important to identify any crawlability and indexability issues.
• SEO involves researching search queries, creating helpful content, and optimizing the user experience to improve organic search rankings.
• Google penalizes cloaking heavily because it misleads both users and algorithms.
• Off-page SEO refers to any activities performed outside of a website to improve the site’s ranking on search engine results pages.

More than one million professionals and 2,000 corporate training organizations have benefited from our award-winning programs to achieve their career and business goals. If you see any issues listed, I recommend getting those fixed ASAP. Now that Google uses a mobile-first index, problems with your site’s mobile usability can directly impact rankings. Broken Link Building is one of my go-to link building strategies. This is why I included lots of older resources from the Backlinko blog in that guide. But instead of just posting a title and link, I included a quick summary of what we found in a Tweet.

Key takeaways

These are longer and more specific phrases that visitors are likely to use. Incorporating long-tail keywords helps you target specific queries and increases your chances of appearing in voice search results. Dealing with duplicate content is essential for maintaining the integrity and performance of your website in search engine results. By implementing the solutions discussed, you can effectively manage duplicate content issues, improve your site’s SEO ability, and provide a better experience for your users. In essence, high-quality content is not just a requirement for good SEO—it’s the very essence of it.

It could be a webpage, post, image, document, video, PDF, etc. And these bots follow the link on those web pages to find new URLs. On-Page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines.

…it is inevitable that the search engines will eventually figure out what you are doing and penalize your site. The more relevant and interesting your content is, the more likely others will be to link to your content and SEO Anomaly share it on social media. By giving your SEO meaning, you can catch the attention of more search engine users. But, you can increase your chances of improving off-page SEO simply by creating quality content that others will find valuable. Don’t forget to optimize your website’s page speed too as users hit the back button if your website takes too long to load.