Your results will vary based on how much time, effort, and consistency you put into your campaign, as well as your industry and budget. However, the quality of your results might look different depending on whether you do in-house SEO or work with an agency. SEO experts often have more resources, time, and experience to create efficient SEO campaigns for clients. SEO is an essential strategy that can help your business grow and reach new heights. SEO leads have a 14.6% close rate on average, meaning the traffic you bring in can easily turn into paying customers.

SEO is your chance to get in front of potential customers at any stage of their customer journey. SEO is what you do to rank higher on Google and get more traffic to your site. You may need to hire someone or outsource to freelancers or an agency. Backlinks (or inbound links, incoming links) are links from a page on one website to another.

YouTube Shorts hits 200 billion daily views as platform unveils AI video tools and TV viewing leadership. Dive into how to develop a brand in the second part of our branding series, featuring guest Mordy Oberstein’s insightful advice on effective branding strategies. Get the data and see where marketers plan to invest next in our State Of AI report. Learn all about technical SEO with articles from industry experts. Discover who your online competitors are, and engineer the most successful elements of these tactics into your SEO strategy. It’s important to make sure there are no technical faux pas that prevent Google from accessing and understanding your website.

The following topics will help you with the metrics to monitor and update, based on the constant changes. The first lesson of the SEO tutorial eases into the introduction of SEO and its importance in the digital marketing world. To begin with, there is a brief explanation of the Search Ecosystem components and their incentives.

What is Search Engine Optimization (SEO)?

Content is more than just words; it’s anything meant to be consumed by searchers — there’s video content, image content, and of course, text. If search engines are answer machines, content is the means by which the engines deliver those answers. This tactic made for terrible user experiences, and instead of laughing at funny jokes, people were bombarded by annoying, hard-to-read text.

Identify content gaps or opportunities to create more comprehensive, valuable, or engaging content that appeals to your shared target audience. Use tools to conduct a thorough backlink analysis and look for relevant backlink opportunities that you could replicate. Generate a more comprehensive list of related keywords and phrases using your seed keywords. Core Web Vitals are metrics that evaluate how good or bad a website’s user experience is. Implementing basic technical SEO best practices creates a strong foundation for your website’s future success in search. SEO can take anywhere from six months to over a year before you start seeing results.

• That said, the SEO community has gleaned many insights, which is why the Google Algorithm Leak of 2024 was not Earth-shattering.
• That way, you can give yourself a competitive edge regarding your site and its content.
• That’s why all the tips and techniques in this guide are mainly about Google SEO, although many things are universal and apply to the optimization for any other search engine.
• Well, you need to figure out why people link to specific pieces of content in your industry.
• Audit your pages regularly to ensure they are well-optimized and aligned with the latest search engine guidelines and user expectations.

Every client receives a BHS Links dedicated account manager as your primary point of contact and strategic partner. Your account manager is backed by a team of experts in all areas of SEO (content creation, backlinks, on-page optimization, technical SEO) who know your industry. Search engines like Google rely on trust signals of authority from reputable places in order to determine how your site should rank.

best SEO examples from real businesses in 2025

Most people think about making sure Google can find their important pages, but it’s easy to forget that there are likely pages you don’t want Googlebot to find. Manual actions are penalties Google imposes for violating their webmaster guidelines, such as engaging in spammy link building or cloaking. Then, improve the underperformers and fine-tune your overall strategy based on your learning. Focus on creating high-quality, original content that informs, educates, or entertains your target audience.

The best way to do this is to make sure they don’t want to go back to Google and click on another result. Breadcrumbs might seem like a tiny part of Google search, but they can have a significant impact on your overall traffic. Experiments have shown that there’s no right answer when it comes to breadcrumbs, but typically, having a compelling, keyword-rich structure is known to help. Another great place to find keywords you already rank for is Search Console’s Performance Report. But first, you need to know exactly what people are searching for, e.g. the “keywords” they use. Artificial intelligence is constantly improving algorithms to ensure better user experiences.

A well-written title tag and meta description is your only chance to catch the user’s attention in the SERP. Image compression is a process that removes some unnecessary image data while preserving image quality. It can be very useful for content-heavy websites (like news magazines or larger blogs).