This is where descriptive file names and alt text come into play. Instead of generic names like “image123.jpg,” use meaningful names that reflect the image’s content. Additionally, craft concise yet informative alt text that accurately describes the image. This not only aids accessibility for visually impaired users but also provides search engines with valuable information to index your images effectively. Putting the debatability of that question aside, the fact of the matter is, being #1 on the Google search engine results page (SERP) for your chosen keywords is a big deal for businesses. Early on in our blog’s history, over 2/3rds of our website traffic came from 2 articles—our only 2 articles to consistently rank #1 during that time.

• Also, does the traffic boost convert to more customers and sales?
• This ensures your marketing budget is allocated efficiently, balancing organic growth with paid campaigns to maximize ROI.
• What this means is that improving ranking is an ongoing process and requires patience and consistency.
• Basically, it helps to make sure that any information that gets sent between the website and user is secured.
• Plus, if you’re still in business – especially after the COVID-19 pandemic – you should also remember to count your blessings.

How important are Google ranking factors for SEO?

Google Maps makes embedding a map in your website easy by providing a “Share a map or location with others” button. This button generates custom HTML code you can copy and paste into a custom WordPress element. Consider SEO Anomaly embedding a Google Map of your business location onto your website’s Contact Us page or, in some cases, the homepage.

Using Semrush to track your keyword rankings

If you have data, stories, or design that no one else has, it makes acquiring links an easier sell to other websites. For example, the topic “keyword research” scores a “3”, because it’s nearly impossible to do good keyword research without a tool. For “content creation”, it’s likely a “2” because you can make content without a tool, but you can do it even better with one. With a passion for AI and SEO, he excels in creating and optimizing content for top rankings, ensuring content excellence at SEO.AI. We discovered that their mobile ranking was consistently lower due to a less-than-optimal mobile page design.

Google uses the heading tags to identify what you feel is relevant in the article. When you include at least one of your keywords in a Heading 2 section heading, you are reinforcing the emphasis of your keyword to the search engines. Alt tags are descriptions of your images that appear when the image cannot be displayed.

Understand the intent of the keywords you target

Here, you can see a list of recent articles related to your subtopic. These ideas can serve as inspiration for your next content pieces. For example, “How to live more sustainably at home” could be a potential blog post.

Prioritizing NAP consistency can help you gain more trust from the target audience and improve local search success. Using local events in your content strategy helps enhance engagement. Sponsoring or participating in community events boosts brand visibility and community connection. Additionally, your images and content can reinforce your local presence by incorporating local landmarks and cultural allusions.

For example, if your main keyword is “kettlebell workout”, use variations like “kettlebell exercises” and “easy kettlebell movements”. This will help you to make sure that you are giving your viewers something to look at and engage with once they get to your page. Google’s crawlers know how to determine quality from non-quality content, so you’ll want to make it a priority. You may have recently noticed particular highlighted passages showing up at the top of a SERP, especially when you ask a very specific question or use a long phrase.