Let’s dig into the most important ranking factors more deeply. Nicole is a content writer with over sixteen years experience and flair for storytelling. When she’s not researching the next content trend or creating business content strategies, she’s an avid beachgoer, coffee shop junkie and hangs out on LinkedIn. But it’s slow, and to really capitalize, you should boost your strategies and change keywords with the right Google Ads for eCommerce. So while it makes sense to implement these “low-hanging fruit” tactics to improve SEO rankings, they’re no replacement for a long-term SEO strategy.

Include Location-Specific Keywords in Your Website Content

Relevance is probably the easiest factor to explain when it comes to Google Maps SEO. As for now, it’s the category and subcategories of your business listing that seem to matter. By staying ahead of these developments and optimizing your local presence, you’ll be better positioned to meet your audience where they already are. You can also sign up for ranking alerts, check rankings BHS Links on a page-by-page basis, see where your site appears in paid results, and much more. While the quantity of your backlinks is important, high-quality backlinks—from authoritative, reputable websites—carry more weight. Google favors these backlinks as indicators of credibility and reliability.

I recommend signing up for our free Ahrefs Webmaster Tools and running a crawl of your website. Catching and fixing glitches early can save you from mysteriously missing out on search traffic. Your content might be amazing to human readers, but it also needs to be communicated in a way Google understands. You want to prioritize keywords that score at least a 2 and above. The Map Rank Tracker allows you to track your profile’s visibility in Google Maps. You can check your Core Web Vitals through Google’s PageSpeed Insights tool.

• All of this translates into more free traffic and eventually growth in my business.
• You can let Google handle bidding for you; the default is that they’ll bid whatever the keywords require, unless you otherwise specify something different.
• This will help you uncover potential reasoning for how/why a site was hit by an update, or certain keyword rankings and pieces of content that may have been impacted by it.
• Shopify, on the other hand, provides a more user-friendly platform with essential SEO features built in, making it easier for store owners who prefer a less hands-on approach.
• All the top-ranking pages for “backlink checker” were free tools.

Starting with the Basics: The RANK Function

For example, let’s ask it to create 10 click-worthy titles for this blog post. For best results, I’ll give it a working title and ask it to limit these titles to a maximum of 60 characters (since Google cuts off title tags beyond that). This is even more likely to happen when searching days apart, or if you have very different search histories. Besides, consistent updates, social promotion, and diligent analytics monitoring are also vital to long-term success in search engine rankings.

While the RANK function is great for straightforward scenarios, sometimes you need something more customized. Google Sheets offers a range of functions that can be combined for unique ranking situations. This formula ranks the value in A2 compared to the entire column A, adjusting automatically as new data is entered. In fact, according to Google, simply increasing the load time of a page from 1 second to 3 seconds increases the bounce rate by 32%.

Optimizing your content to gain a featured snippet starts with keyword research. Certain search queries are more likely to generate a featured snippet than others. Research has shown that long-tail keywords generate more featured snippets than short-tail searches.

Use the metrics to find keywords with the best potential for your business. The “Position” column shows your average ranking over the selected time period. On mobile, pages are less obvious because Google uses infinite scrolling. In other words, it automatically loads more results when you reach the bottom. SERPWatcher, offered by Mangools, is a more complete solution for those who prefer an intuitive interface and want to monitor multiple keywords over time.