Take the time to define who you are writing for and what type of content your ideal customer expects. For example, if your goal is to drive more inbound traffic and generate brand awareness through content, then you might create a good amount of keyword-targeted content to drive SEO traffic. On the other hand, if thought leadership is a priority, then you might focus more on creating original content or doing data-driven or research-based articles. Once you understand your potential customers and have a strong list of keywords, it’s time to start developing your content strategy. But, what happens if you have a lot of great content but it’s old?

Rank for “Topic + Statistics” Keywords

By understanding what keywords to target and building your website content around those words, you can improve your site’s rankings in search results. This will help attract the right kind of visitors to your site who are interested in what you offer. The first is the technical part, which involves playing to search engines’ ranking algorithms.

• This term refers to content that is always relevant, no matter when you read it.
• If you’re considering a do-it-yourself approach, prepare to invest time and effort into learning the ins and outs of SEO.
• Links from other websites pointing to yours are needed to rank well in search engines.
• Use tools like Ahrefs or Semrush to analyze your competitors’ backlink profiles.
• Ahrefs is the top SEO tool in the market and has transformed our agency.
• The shop also collaborates with a local artist to display their artwork, creating a unique and engaging atmosphere.

Strategisk SEO-rådgivning

Here, you will gain an insight into the major vs. minor search engines, along with various international search engines. This lesson answers critical questions about search engine mechanisms, crawling in a step-by-step way. You will know how to optimize website elements with sitemaps, storing, processing, indexing, and ranking.

Read our guide to find the best SEO company for your needs and budget. When your listing appears on Maps, you’re not just gaining visibility—you’re positioning your business to capture high-intent customers at the exact moment they’re ready to act. According to Google, 76% of people who search for something nearby visit a related business within 24 hours, and 28% of those searches result in a purchase.

If you invest in link building as part of your SEO efforts, target links from topically relevant, popular websites in your niche. Search engines are intricate systems designed to explore the vast expanse of the Internet and organize information for users. They employ special bots, known as search crawlers, to inspect every corner of the BHS Links web, collecting data and indexing web pages. When a user submits a search query, the search engine’s algorithm analyzes the indexed data and returns a list of relevant web pages, ranked by relevance and authority.

Collectively, these are called E-E-A-T, and they’re part of Google’s Search Quality Rater guidelines. Google wants to know that you’re qualified to deliver information to searchers. And if you’re selling a product, it wants to know that you’re legitimate. Look at your competitors’ pages, and keep their qualitative attributes, such as their history in the industry, in mind. Search intent refers to what the user wants to do when they input a keyword in Google. Even if we managed to rank on the first page, our click-through rates would probably be lower because this is such a competitive term.

If possible, we recommended adding your main keyword within the opening. The reason is that Google crawls content from top to bottom, and if it finds your keyword quickly, it’s more likely to deem your article as relevant to that topic. Remember, as we mentioned before, Google is still a computer algorithm. It has to look at something to calculate rankings, and keywords are still a big part. Finally, make sure to answer the questions your users are searching for. You can check which queries your pages rank for in Google Search Console’s Search results report to understand the intent behind them.

What are the types of SEO?

Other than frequent algorithm updates by Google, smart SEOs keep coming up with new and effective SEO tactics. The best way you can learn SEO is by applying the acquired knowledge to an actual website. Learning only SEO theory won’t help much if you’re not testing it on a site. Besides, testing things for yourself also gives you an opportunity to improve upon the conventional wisdom over time. Off-page SEO is closely related to media marketing, digital PR, and brand management. And if you’re looking for an A-Z course on how to do editorial SEO (for SaaS and media companies), you can check out my Content Marketing Course.

It helps me find profitable SEO keywords that are likely converting searchers into customers. “Best of” blog posts are simply hand-curated lists of the best blogs in a specific industry. And some of those people might link to you, which can help your rankings. Google considers content ‘freshness’ when ranking results, so going through your posts and modifying them to reflect better your industry changes can significantly boost your visibility. There are several ways to check whether keyword cannibalization is causing issues for your site.

Link farming, for example, when groups of websites link to each other to boost their backlink counts, was one of those strategies. An influx of article distribution sites also appeared, where different variations of the same article would be posted, with the sole purpose of building links. Besides these pages, adding social proof to your site can also be a great SEO tip to increase your trustworthiness. Links to your social media accounts and testimonials and reviews from clients, customers, or users are ideal.